The acquisition of Hawksmere by Croner.CCH has ultimately been a very positive move for the training company. It has given them the financial stability – not only to expand into existing areas – but to pitch for prestigious niche sectors. For example, in March 2000 they took on the overall running of the Royal Town Planning Institute?s (RTPI) training events from the institute itself. Although still branded under the RTPI identity, the events have benefited from the expertise of a professional training company. Likewise, Hawksmere has taken over the running of their parent company?s own training events – which grew out of it?s publishing division – under the branding of Croner Training, with very positive results.
Croner events offer practical, interactive training in essential business areas such as employment law, VAT, credit control, payroll and pensions.
A secret to Hawksmere?s success has been the diversity of their events. By producing events as varied as Successful PR, Successful Business Acquisitions and Disposals and Essential Ofsted it has meant that they could weather a downturn in certain sectors by concentrating their efforts in other areas.